The campaign combined eye-catching visuals, tropical color palettes, and bold typography to evoke a sense of escape and excitement. I developed a consistent visual language across platforms—Instagram, Facebook, and X (Twitter)—focusing on storytelling through imagery, motion graphics, and concise copy.
Each post was crafted to highlight different experiences: from lush rainforests and pristine beaches to local culture and eco-tourism. The overall design strategy aimed to increase engagement, drive website traffic, and elevate the brand’s presence within the travel industry.
Each post was crafted to highlight different experiences: from lush rainforests and pristine beaches to local culture and eco-tourism. The overall design strategy aimed to increase engagement, drive website traffic, and elevate the brand’s presence within the travel industry.
Info
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ClientCosta Rica Vacations Packages
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Year2021
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RoleDigital Design / Social Media
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Link
The Vision
For this project, I designed a vibrant and engaging social media campaign to promote a Costa Rica vacation package. The goal was to capture the country’s natural beauty and adventurous spirit while inspiring users to explore and book their next getaway.
